Bengaluru, India – May 22, 2025: Archish Fertility & IVF, India’s leading center for ethical and compassionate fertility care, has launched its latest awareness initiative, the #RainbowBaby campaign. This campaign is dedicated to breaking the silence around miscarriage, dispelling harmful myths, and offering hope to families navigating the heartbreak of pregnancy loss.

A Campaign Born from Compassion and Science:

In a heartfelt tribute to mothers everywhere, Archish Fertility & IVF has chosen the month of May—internationally recognized as the month dedicated to mothers. Throughout May, this powerful campaign has focused on breaking the silence around miscarriages & Pregnancy loss.

The #RainbowBaby campaign draws inspiration from years of heartfelt conversations with women and couples who have experienced miscarriage. Despite its prevalence—one in four pregnancies ends in loss due to chromosomal abnormality—miscarriage remains shrouded in stigma and self-blame. Archish Fertility & IVF aims to change this narrative by educating the public that most miscarriages are not caused by lifestyle choices or personal actions, but by genetic factors beyond anyone’s control.

Science-Backed Hope: PGT-A and the Promise of Rainbow Babies:

Archish Fertility & IVF integrates advanced genetic testing, such as Preimplantation Genetic Testing for Aneuploidy (PGT-A), into their IVF protocols. PGT-A enables the identification of chromosomally normal embryos, significantly improving the chances of a successful pregnancy and the birth of a healthy baby—often referred to as a “rainbow baby,” symbolizing hope and new beginnings after loss.

“We want every woman to know: miscarriage is not your fault,” said Navin Desai, Co-Founder & Clinical Embryologist at Archish Fertility & IVF. “Far too many carry the weight of blame when, in reality, the majority of miscarriages are the result of genetic factors completely beyond their control. Our mission is to replace shame with support and empower women with knowledge and hope.”

“Our philosophy at Archish is ‘Fearless Fertility, Your Way,’” said Rishina Bansal, Co-Founder & Clinical Embryologist at Archish Fertility & IVF. “As an IVF mother myself, I deeply understand the emotional rollercoaster that women and couples experience on this journey. We believe in empowering individuals to take control of their fertility journey. Through transparency, ethical care, and the latest scientific advances, we help couples move from heartbreak to healing. After the storm of loss, there truly can be a rainbow.”

Archish Fertility & IVF stands apart as India’s first fully transparent glass-walled IVF clinic, offering patients complete visibility and confidence throughout their fertility journey.

Archish Fertility & IVF proudly operates six clinics across Bengaluru—located in HAL (Old Airport Road), Sahakar Nagar, HSR Layout, Whitefield, Electronic City, and JP Nagar—with a new center set to open in Sarjapur in June 2025.

The #RainbowBaby campaign is a call to end the silence and isolation surrounding miscarriage. Through educational outreach, patient support, and community engagement, Archish Fertility & IVF invites everyone to join in spreading hope, understanding, and compassion.