Mumbai, 14th August 2025 – BluHeat, a proudly Made in India innovation by Nysh.in, marks this Independence Day with its powerful campaign #FreedomFromPain, celebrating both our nation’s hard-won independence and the right of every Indian to live free from physical pain & experience the true essence of freedom — the freedom from physical discomfort.

BluHeat is more than just a pain relief solution - it’s a homegrown product designed for Indians, by Indians, blending modern wellness science with 100% natural, chemical-free ingredients. Each patch is air-activated, self-heating, and powered by nature’s goodness to deliver instant, targeted pain relief without harmful chemicals or side effects.

About the Campaign: #FreedomFromPain

The BluHeat Independence Day Campaign – #FreedomFromPain – is inspired by the spirit of India’s independence and the belief that every Indian deserves true freedom, not just from external constraints, but also from daily physical pain. The campaign’s core thought is: Just as we celebrate our country’s liberation, we should also empower every individual to break free from the discomfort that restricts their movement, lifestyle, and joy. Proudly Made in India, Made for Indians- A central pillar of the campaign is celebrating BluHeat’s Indian roots.

BluHeat’s advanced heat therapy pain relief patches offer targeted relief for back pain, knee, elbow & ankle discomfort, and even cough-related chest congestion. Designed for convenience, portability, and effectiveness, BluHeat is redefining how people tackle everyday aches and pains without medications or invasive treatments.

Speaking about the campaign, Bhavna V, Co-Founder, Nysh.in, said: “Independence Day is a reminder of our nation's resilience and unity. At BluHeat, we believe freedom should also mean liberation from pain. Our Made in India, 100% natural patches are crafted keeping the Indian lifestyle in mind — so whether it’s long work hours, festival preparations, sports injuries, or seasonal ailments, nothing should hold you back from enjoying life to the fullest." 

The BluHeat product range includes:

• Back Patches – For targeted lower back pain relief

• Cough Patches – To soothe chest discomfort during cough and cold

• Knee, Elbow & Ankle Patches – For joint and muscle flexibility

With up to 4+ hours of soothing heat therapy, BluHeat patches are easy to use, discreet, and portable, ensuring relief is always within reach.

BluHeat’s tricolour-themed Independence Day picture symbolises the harmony of tradition, innovation, and well-being, celebrating freedom both as a nation and in our bodies.

This Independence Day, join the movement for a pain-free tomorrow, the joy of movement, comfort, and health with BluHeat. Break free, move forward, and celebrate health with BluHeat’s natural, chemical-free pain relief patches.