National, 19 March 2023: Brij Hotels, a collection of distinguished boutique hotels, announced the successful closure of the 4 million Series A round led by the Manipal Education & Medical Group(MEMG) Family Office, with strategic participation from prominent investors including Abhay Jain, Abhiroop Jayanthi (MD of Bain Capital), Rajendra Rao, and Prashant Deshpande. This investment marks a crucial juncture for Brij Hotels, intending to utilise the funds for strategic expansion and to further strengthen its presence in the competitive hospitality industry.

The Indian consumer landscape is evolving with guests seeking unique experiences that blend luxury with local cultural immersion. According to a report by HVS ANAROCK, the global boutique hotel segment has experienced a remarkable growth rate of over 50% in the last three years. Identifying this interest, Brij aims to deliver immersive experiences in unique locations, preserving the rich heritage of each place while providing a sustainable and experiential stay. 

Speaking on the fundraise, Udit Kumar & Anant Kumar, Co-Founders at Brij Hotels says "At Brij Hotels, our commitment goes beyond providing luxurious stays; it extends to celebrating and empowering the heart and soul of our destinations – the local communities. The essence of our hospitality lies in using the original creative entrepreneurs and artisans, who preserve centuries-old traditions and sustainable practices. We are excited to have the support of investors like the MEMG Family Office, Abhay Jain, Abhiroop Jayanthi, Rajendra Rao, and Prashant Deshpande, who share our vision. With their backing, we're not just expanding; we're on a journey to become a unique storytelling and hospitality destination, offering an authentic, and well-designed experience that connects our guests with the rich heritage of each locale”

Commenting on the investment, Dr Ranjan Pai, Chairman of the Manipal Education & Medical Group says “Brij Hotels' blend of luxury and local engagement is a refreshing take for the modern traveller. We believe that under the leadership of Udit & Anant, the Brij team is creating a unique company in leisure travel”.

The thesis, business performance, and plans 

Brij’s portfolio includes eight operational hotels at key tourist destinations, dedicated to creating an intimate connection between luxury and locale by championing a commitment to sustainability through its unique zero-kilometre concept minimizing carbon footprints and environmental impact. 75% of the hotel staff are locally sourced and trained from where the hotels are situated, reflecting their commitment towards community engagement and empowerment. The hotels also celebrate local art and culture, creating a vibrant tapestry within their units, and offering a completely immersive experience. Renowned for its seamless blend of heritage and luxury, Brij Hotels demonstrates a proactive approach in catering to the evolving preferences of the new generation.

About BRIJ

Brij is a collection of bespoke hotels that offer heartwarming hyperlocal experiences, all while prioritising sustainability. They prioritise Sustainability as a core value, with the zero-kilometre concept minimising environmental impact. Each Brij property unlocks a unique adventure, transporting guests to the heart of local culture and hidden gems. Discerning travellers seeking a connection to place and a commitment to the community find a perfect fit at Brij Hotels.

With a legacy of 8 Decades of hospitality - 10 awards in excellence - 8 locations and counting, Brij Hotels is a summation of 1 vision, that the best and most beautiful things in the world cannot be seen, spoken or even touched – they must be felt.