Healthtech startup Lottie has gained £2.5 million in its seed round from Kindred Capital VC. This British-based venture is a social care platform. The co-founder, Chris Donnelly, created Lottie as a way to use innovation to solve existing problems in Britain's care home system.

An estimated 44% of UK care seekers have reported to have regret with their care home decision. This is primarily because many care homes in the UK do not comply with the basic consumer protection laws. There is also a lack of transparency with care home price estimates and more. 

Lottie hosts a website which helps users find the most appropriate care homes in the UK. This is done with speed, affordability and sustainability. Lottie studies the needs of the user and analyses the best care home for them. It is designed to support the elderly and help them live a happier and healthier life.

They have also attached “Greener Choice” label with which one can know the care homes that emit less CO2. Lottie also has the policy to plant for every successful resident placement. Lottie is 100% paperless and plastic free.

This funding round has pushed Lottie's valuation to £28 million. Kindred is an early stage venture capital fund based in London that practises equitable venture.