Brand N Digital, a new age Digital Marketing firm which took birth in the first spell of Lockdown was inaugurated here in the city on Monday at Banjara Hills.

The Brand N Digital was formally inaugurated here in the on Monday by Maj Gen N Srinivas Rao (Retd) Ex General Officer Commanding , Telangana & Andhra Sub Area. He was the chief guest.

Speaking on the occasion Maj Gen N Srinivas Rao said I like the idea of Compulsory military service for those seeking govt jobs mooted recently by General Bipin Rawat, Chief of Defence Staff of India addressing at a Defence Ceremony. Even Parliamentary Standing Committee also recommended it.

Talking about current burning issue with China, Maj Gen Rao said, their(China’s) perceives LoC is different from ours.And ours is different from theirs. This is a bone of contention. It has to be resolved through talks.

India is capable of meeting out any eventuality, observes the senior retired Army Officer Maj Gen N Srinivas Rao.

Brand N Digital sey up by a former officer will provide quality Digital Services as there is dearth for the same he added.

Brand N Digital is set by a voluntarily retired Commissioned Officer from

Indian Army. From Combatant Commissioned Officer to a NSG Commando of an elite Unit

52 Special Action Group, the only counter hijack unit in the Country, to Digital Entrepreneur, Col. Anil Kumar NR made his mark in whatever he did.

Nearly 20,000 both officers and jawans retire from Army in Hyderabad and settle here. Also city has two lakh plus Army Veterans. All these recently retired will get into some business and need digital push. So I am being from Defence I have captive clientele Col Anil Kumar said.

Further, Hyderabad(it was Delhi earlier)is the preferred city for all faujis(soldiers) for retired life either voluntarily or on super anumati on. Bangalore is not at all preferred. Next is Pune. This is being my trendsetting business venture as retired Army officer, we hope to do well shared Col Anil.

His fearless acts, won him the title of ‘Rudra Anil’ in the Military Unit. UN lauded him with ‘United Nations Force Commander Commendation’. He received Appreciation from Congolese Army for enhancing the operational efficiency.

The phase of retiring didn't deter his motive of serving the nation and its people as I served the nation on ground in borders and now online

The retired Commissioned officer is now making his second innings as a Digital Entrepreneur.

The new outfit was inaugurated with a six member gathering following all Government norms following social distance.

The company was founded during the Lockdown and implemented many online campaigns successfully.

We are living in two worlds. One is real and the other is virtual. The real world is dormant with restricted movements, either self imposed or government restricted lockdown. The virtual world is very active. It is for the virtual world we could manage things and survive during the lockdown. So there will be lot of demand for Digital Marketing Services, shares Col Anil Kumar

Google Ads placement alone is not Digital Marketing. There is much more.

Set up voluntarily retired Commissioned Officer from

Indian Army, the Digital bouquet will provide besides the conventional services, such as Video Search(search with an image to conduct a search and get more specific Search), Voice Shopping, Social Commerce, Shoppable Posts, Geo-Fencing, Influential Marketing, Conversational Marketing, Neuromarketing(which type of content consumers find engaging), Sentimental Analysis, Social Listening, Vloggers, Explainer Videos and others.

Content has become the king. Within the content, original content is the king. Within that Video, content is the king

Digital Marketing is not everybody's cup of tea. It is a complex space, constantly evolving.

It has produced Instagram, YouTube personalities, Bloggers and a new type of influencers. A video is No Longer an Option. In a mobile-mad world, people are watching more video than ever before, It is highly-engaging, Live streaming, AI technology, video, voice search, and interactive content will be among the most prominent trends. The more tech-savvy consumers of today want brands to connect with them in new and exciting ways that make the customer journey easier and more enjoyable. And Brand N Digital fits in the bill, he says

Thanks to COVID and even before that majority of the businesses have digital presence. With COVID, more penetrating digitally.

Digital marketing is gaining prominence as it is economical, connects to global customers instantaneously, can engage and convert into sales. With online presence, the globe becomes their market place.

According to Economic Affairs Secretary, India’s digital economy would reach $1 trillion by 2022. He also expresses hope that by 2030 Indian digital economy would be half of the total economy. The industry is expected to generated more than 20 lakh jobs by the end of this year

This widens the digital marketing business opportunities. This is surely the future of digital marketing in India.