Tuesday, September 15, 2026
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With the thought “Ghar Ka New Favorite”, the new campaign celebrates how Forbes SmartClean is becoming an indispensable part of modern Indian households through AI-powered cleaning, intelligent self-maintenance, and hands-free convenience, redefining the way homes stay effortlessly clean every day.
Mumbai, 4th August 2026: Eureka Forbes, India's leading health and hygiene brand, has launched its latest campaign, 'Ghar Ka New Favourite', featuring actor Shraddha Kapoor for the Forbes SmartClean Robotic Vacuum Cleaner. Built on a simple insight that Indians love a chackachak clean home, but not the effort it takes to maintain one, the campaign showcases how Forbes SmartClean delivers spotless cleaning through AI-powered intelligence and hands-free automation. By taking over the daily chore of cleaning with precision and consistency, SmartClean naturally earns its place as the home's newest favourite.
Through Shraddha Kapoor's relatable and engaging screen presence, the film brings alive how AI-powered automation and self-maintenance can simplify daily cleaning, giving consumers more time for the things they love.
As Indian consumers increasingly embrace smart living, Eureka Forbes continues to redefine home cleaning by combining advanced technology with superior cleaning efficacy. Through 'Ghar Ka New Favourite', the brand reinforces how Forbes SmartClean makes everyday cleaning effortless while ensuring homes remain consistently chakachak.
At the heart of the campaign is Forbes SmartClean, the home’s new favourite, winning families over with intelligent cleaning and truly hands-free convenience that keeps homes effortlessly clean every day.
Speaking about the campaign, Mr. Anurag Kumar, Chief Growth Officer, Eureka Forbes, said, “Indian homes are dynamic and constantly bustling with family members moving around, children at play, and changing routines, leaving little time for everyday cleaning. As consumers increasingly adopt smart home solutions, they are looking for technology that seamlessly adapts to the way they live. Through ‘Ghar Ka New Favourite’, Forbes SmartClean is positioned as an intelligent cleaning companion that effortlessly navigates around people and furniture while keeping homes chakachak clean with minimal intervention. The campaign reflects our commitment to delivering smart, hands-free solutions that make everyday living easier and give families more time for what matters most”
Powered by LiDAR 3.0 AI Navigation, Forbes SmartClean Robotic Vacuum Cleaner intelligently maps the home for systematic cleaning while effortlessly navigating around furniture and obstacles. Equipped with AI Tru-Visual obstacle detection, 99.9% dirt vacuuming, automatic dust emptying, mop cleaning, and hair cutting technology, it delivers a truly hands-free cleaning experience.
Designed for Indian homes, SmartClean also features germ-free wet mopping, automatically washing the mop with 50°C hot water and drying it with 60°C hot air after every cycle. Its Mop Extend Technology and extra-long corner brushes ensure thorough cleaning along edges and hard-to-reach spaces.
The Forbes SmartClean range of robotic vacuum cleaners is available on the Eureka Forbes website, leading e-commerce platforms, and retail stores across India. Prices start at ₹20,499/- with the flagship model featuring a Fully Automatic Cleaning Station priced at ₹76,499/-.
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