National, 21st February, 2025: BIBA, India’s leading fashion brand, is turning up the heat with its much-awaited Spring-Summer 2025 Collection with an interesting summer soundtrack crafted just for the collection. The latest collection is an effortless blend of breezy elegance and contemporary charm. And who better to bring this vision to life than Kriti Sanon? The Bollywood star and BIBA’s brand ambassador shines in the campaign video, showcasing airy fabrics, playful hues, and silhouettes designed for sun-kissed getaways, balmy afternoons, and chic sunset soirées.

BIBA’s new campaign combines fashion and music with the release of its campaign song in Instagram’s music library.  Featuring Kriti Sanon, the campaign showcases her effortless style and confidence, making her the perfect fit for this collaboration. With the campaign, BIBA encourages people to define themselves on their own terms- be it with fashion, dance or a moment of everyday life. The BIBA campaign song will be available on Instagram’s music library, inviting fashion lovers to create their own summer moments with the soundtrack. 

The Spring-Summer 2025 Collection expands beyond BIBA’s iconic ethnic styles. From statement suits sets, jumpsuits and chic co-ord sets to summer dresses and stylish shirts, the collection redefines seasonal dressing while staying true to BIBA’s signature, classic collection for comfort and elegance. Whether it’s a stylish airport look, a breezy beach dress, or an outfit for a summer celebration, there’s something for every woman who wants to embrace the essence of effortless fashion.

With a growing focus on versatility and youth appeal, BIBA is also elevating its younger fashion lines. The BIBA Girls collection along with the upcoming collection catering to a wider younger audience offers trendy yet comfortable styles tailored for young fashion enthusiasts, ensuring that BIBA remains the go-to brand across generations.

Speaking about the launch, Siddharath Bindra, Managing Director, BIBA, shared:
"At BIBA, we are constantly evolving to meet the fashion needs of today’s women. Our Spring-Summer 2025 collection is a celebration of effortless, stylish dressing—perfect for the modern Indian woman who wants to look and feel her best. Kriti Sanon beautifully brings this vision to life, making this collection a must-have for every wardrobe."

With its perfect blend of traditional elegance and modern versatility, the BIBA Spring-Summer 2025 Collection is now available across BIBA stores and online at www.biba.in. This latest launch cements BIBA’s position as a go-to destination for stylish, comfortable, and trend-forward fashion. The film titled “Let’s Summer Up, Let’s BIBA Up” featuring Kriti Sanon can be viewed on BIBA's official website and social media platforms including Youtube, Facebook and Instagram. 

About BIBA

BIBA, a synonym for pretty women in Punjabi, is literally a home-grown Indian fashion wear brand, started by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful handblock prints started getting a fantastic response from the local communities, including many film stars as well. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country. Symbolizing the strength and the spirit of today’s woman, BIBA today is the most loved Indian wear brand in the country. With a prime objective of providing trend-setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match) and Unstitched Fabric. Now, BIBA has diversified its product from jewellery, fragrance, wallet and footwear The popular demand from its avid patrons led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 15 years. With an aim to tap the burgeoning premium Indian and bridal wear segment in the country, BIBA recently acquired a substantial minority stake in the designer label- Anju Modi and Rohit Bal.

 

BIBA products are available through 370+ stores across 26 states in India, apart from the presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards & recognition from various organizations like Shoppers Stop, Myntra, Images Group for being the ‘Most Admired Women’s Indian Wear Brand’ on many occasions credited to its innovative designs, fit, silhouettes and varied colour palette. Our Founder & Chairperson Mrs. Meena Bindra has been awarded the Lifetime Achievement Award by CMAI and Franchise India for her contribution to the apparel industry. The brand is guided by the vision of Siddharath Bindra, who as Managing Director is responsible for the overall growth of the brand.