Hyderabad, 19th November 2025: Himalaya BabyCare, India’s most loved brand by babies, is set to create a first-of-its-kind AI-led experience at the iconic Sonpur Mela 2025, one of India’s largest fairs, to be held from November 9 to December 9, 2025. The activation reimagines how technology and tradition can come together to create deeper, more joyful connections for parents and children across India while spreading awareness about Himalaya’s gentle, effective, and safe baby care range.

At the vibrant, interactive Himalaya BabyCare stall located at the junction of Chiriya Bazaar Road, Nakhas Road, and Machli Bazaar Road, parents will get the opportunity to experience two distinct AI-powered engagements. For infants below one year, the brand will offer an AI-enabled baby photoshoot that transforms simple portraits into beautifully stylized keepsakes. For children above one year, parents can co-create personalized storybooks where their kid becomes the hero of a moral tale, inspiring young minds on the values of kindness, honesty, and courage.

The third initiative will feature a symbolic ‘Tree of Wishes,’ where mothers can write their wishes for their baby’s growth on leaf-shaped tags and hang them on a symbolic tree. The tree’s base will be crafted to resemble the Himalaya Baby Massage Oil bottle — beautifully symbolizing that a baby’s healthy growth begins with the nurturing care of a mother’s touch and massage. Participants will also receive a ‘Promise of Growth’ card, which includes massage tips, and a product sample.

Additionally, the first 100 participating parents each day will receive free product samples from Himalaya’s BabyCare range — including parent favorites such as Himalaya Baby Massage Oil, Baby Soap, Baby Moisturizers, and more.

Parents visiting the Himalaya BabyCare stall can explore all three unique experiences — two AI-powered engagements and the symbolic ‘Tree of Wishes’ activity — specially designed for families attending the mela.

The initiative marks Himalaya BabyCare’s first AI-led on-ground activation, designed to engage families through personalized, interactive experiences that go beyond product awareness. Through this campaign, the brand aims to reach out to families in rural India and showcase how innovation can be meaningful, empathetic, and relevant, thereby strengthening its position as the most loved brand by babies.

Speaking about the initiative, Mr. N V Chakravarthi, Director – BabyCare, Himalaya Wellness Company, said, “At Himalaya BabyCare, we believe innovation must serve a purpose - to make safe, effective baby care accessible to all parents. Our presence at Sonpur Mela is guided by the belief of connecting with parents in a way that is engaging, meaningful, and rooted in care. By introducing AI-led experiences in rural India, we hope to create lasting memories for families while reinforcing the importance of gentle and safe daily care routines for babies. This initiative is not just about showcasing products, but about celebrating the bond between parents and their children in a truly modern way.”

The campaign reflects the brand’s enduring purpose of bringing the best of Nature’s care for babies, towards ensuring the perfect start for them from Day 1. As families across India gather at the mela, Himalaya BabyCare invites everyone to visit its stall and experience a space where tradition meets transformation, care meets creativity, and every baby’s smile tells a story of love and growth.

Do visit the Himalaya BabyCare stall at Sonpur Mela between November 9 and December 9, 2025, to experience the magic of AI with Himalaya BabyCare exclusively.