Mumbai, Dec 14: India’s leading Pharma Company in the oral healthcare segment - ICPA Health Products Ltd (ICPA) is set to launch an engaging commercial campaign for its denture management product - Fixon. The ad commercial is initially scheduled for presentation in movie theatres, followed by a shorter version to be aired on television later this month. Conceptualized and created by Mumbai based Vitamin E Studioz, the live action commercial features renowned actor, Alok Nath. Centred on addressing the challenges encountered by denture wearers, particularly the elderly, the advertisement effectively highlights how Fixon significantly improves daily routines and activities.

“Celebrating our commitment to oral healthcare innovation, our latest commercial campaign for Fixon goes beyond promotion, it's an educational journey. By highlighting Fixon's benefits in everyday denture use, through compelling storytelling, we aim to inform individuals about the transformative impact of our product. Through this campaign, we’re attempting to raise awareness on how Fixon enhances comfort, confidence and daily living for those who rely on dentures,” says Ms Abha Damani, Director, ICPA.

“Our focus extends beyond offering a product; it’s about a holistic approach to oral health and well-being. We anticipate this commercial campaign will strongly resonate, especially with the elderly and significantly amplify our brand’s presence,” concludes Ms Damani.

Fixon, an efficient adhesive, provides a secure and comfortable hold for dentures throughout the day. The product significantly improves the daily lives of denture users, enabling them to eat, speak and maintain a confident appearance with ease. Available in both cream and powder forms; Fixon offers versatility and reliable support for denture wearers.

The commercial also features actresses - Archana Gupta and Ria Bhattacharyaji. Archana Gupta has starred in several critically and commercially successful Kannada films including Circus, Lift Kodla, Karthik and Achchu Mechchu, and was recently seen in a web series - Poison for Zee5. Ria Bhattacharyaji is a popular singer, performer and songwriter.

About ICPA Health Products (ICPA): -

ICPA Health Products Ltd. is the leading Indian manufacturer in the oral healthcare segment with well-known, trusted products like Thermoseal and Hexidine. Headquartered in Mumbai, the 51 year old company has an international presence in South-East Asia, Middle-East, UK, Australia and French West Africa. In addition to dental products, ICPA also specializes in herbal and cosmetic products all of which are manufactured at its state-of-the-art, facility certified by the EU, WHO GMP and ISO in Gujarat. ICPA enjoys the franchise of around 70 per cent of India’s dental surgeons along with a significant number of ENTs and cancer specialists in the subcontinent.