Mumbai, 19th November 2025:
IGP, a global D2C multi-category gifting platform, has partnered with Tim Hortons India for a thoughtful International Men’s Day initiative on 19th November. The collaboration reflects how brands are increasingly embracing even the smaller, often-overlooked occasions to create moments of joy, deepen emotional connections, and bring meaningful visibility to consumer-centric celebrations. As part of this initiative, the experience will be extended to selected Tim Hortons outlets in India.

While occasions like International Women’s Day are widely embraced by brands, International Men’s Day is also emerging as a meaningful cultural moment, one that encourages people to pause, appreciate, and express gratitude. More and more brands are recognising the value of these meaningful pockets of joy and are engaging with them to deepen emotional connection, stay culturally relevant, and create experiences that genuinely resonate with consumers.

As part of this initiative, every man visiting a Tim Hortons store across the country on November 19th, 2025, Wednesday, will be greeted with a beautiful surprise curated by IGP, along with a warm, appreciative message. The gesture is intentionally thoughtful yet premium, reflecting the shared philosophy of both brands: creating memorable moments, celebrating people, and elevating everyday experiences through genuine acts of kindness.

Speaking about the collaboration, Tarun Joshi, Founder & CEO, IGP, said:
“At IGP, we’ve always believed that gifting has the power to acknowledge emotions that often go unspoken. International Men’s Day is one such moment, a reminder to appreciate the men who support, nurture, and anchor our lives. Our collaboration with Tim Hortons is a way to encourage that sentiment. A small act of appreciation can truly uplift someone’s day, particularly for men who rarely receive it. We remain committed to crafting more such heartfelt moments for our audiences.”

Sharing his thoughts on the initiative, Tarun Jain, CEO, Tim Hortons India, added:
“So many of the roles men play go unspoken, unnoticed, and understated. At Tim Hortons, we believe that recognition matters. This International Men’s Day, together with IGP, we are bringing those contributions to the forefront. Our gesture serves as a simple acknowledgment of the men who support, contribute, and positively influence the world around us every day.”

At its core, the initiative reflects the shared belief that even a small act of appreciation can create a meaningful impact, celebrating people in a way that feels sincere and memorable. It serves as a reminder that thoughtful experiences often leave the deepest impression.