After performing the most difficult task of providing nutritional food to 74 lakh beneficiaries during Corona pandemic, Maharashtra’s Women and Child welfare department has launched a new initiative to fulfill the nutritional requirements of lactating mothers and children in the state. Women and Child welfare minister Yashomati Thakur inaugurated the platform ‘ TARANG SUPOSHIT MAHARASHTRACHA’ which is based on the interactive voice response system. The platform is expected to create more awareness about the nutritional requirements of women and children in the state.
Maharashtra stood first in the recently concluded Poshan Mah in the country and now the Women and Child development department is trying to interact directly with lactating mothers and the parents of the children to create awareness about their nutritional requirement with the help of technology. The digital platform Tarang Suposhit Maharashtracha is equipped with the facilities like a helpline, broadcast call, whatsapp chatbot etc. The number 8080809063 will give important guidance about the nutritional food, special care to pregnant women, lactating mothers and parents of the children. Short films containing the information about nutrition and also the video series showing special recipies and preparations of nutritious dishes are available on the platform.
For the transformation in the mindset of the people various messages are given through the animated series of interesting stories on this digital platform and this has made this platform interactive, informative and entertaining. Father’s role in nutrional needs of the family is also underlined through various videos. Women and Child development minister Yashomati Thakur has expressed confidence that this platform will help the department to achieve the target of empowered women, healty child and nutritious Maharashtra.