The India ayurvedic products market reached a value of INR 515.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach INR 1,536.9 Billion by 2027, exhibiting a CAGR of 19.78% during 2022-2027.
More about MBDH Wellness
Mansi Biyani’s grandfather was the one who established MBDH Wellness 65 years ago. While searching for what was the best thing to be done in her life, Mansi Biyani realised that outside India there are a lot of plant-based services during the 2015-16 period. India’s Ashwagandha was getting marketed in developed countries. That is how the birth of MBDH Wellness took place. Additionally, she started reading about Ayurveda and consulted practitioners and doctors. The main intention was to contribute to society’s well-being.
USP of MBDH Wellness
Mansi Biyani the Founder & CEO of MBDH Wellness states “The main focus of MBDH Wellness was to focus more on clinical trials. In India, Ayurveda is still considered the secondary option. But when it goes to developed countries, they make sure to have some science behind them while India is still lacking awareness of the same. I want people to know that Ayurvedic works on basis of the science and that is why they need to take it in the form of medicines or supplements. Another thing that we are working on is counterfeit ayurvedic products. The goal is to give 100% accurate products. Every batch of products goes to a 3rd party Government certified lab. Each batch of product has its own batch report which the customer can read and analyze. I want people to be aware of the existence of such ayurvedic product essentials. Customer satisfaction and their feedback is also very important for us to give our customers our best.”
Lives touched with MBDH Wellness
MBDH Wellness has a customer base of over 40,000 to 50,000 people who are in touch offline and online both. They are also more focused on the D2C market and that is how we plan to expand both ways.
More about Eye Care Malt
Mansi Biyani states “I was reading about some research articles for WHO and some clinical trials. A compound named lutein which is present in marigold flowers was something I kept on reading about it. After Covid, since all the work was going digital, starting from like kids to like old age people everyone is focusing on gadgets for approximately 8-10 hours during the pandemic. So, I thought that the next epidemic could be related to the eye. Eye strain, fatigue, sleeplessness, headache and stress were going to take over the next generation. There are capsules and tablets for these problems in the market already. I came up with the idea of using an ancient ayurvedic recipe that everyone can address in a fun way while protecting their eyes. Eye Care Malt has become our best-selling product.”
Revenues earned by MBDH Wellness
The aim for the next 2 years is to get profits. MBDH Wellness is bootstrapped at present. MBDH Wellness is also looking to work for a non-profit organization named ‘MBDH Wellness Foundation’ which will be also working on healthcare, women empowerment and the environment. This is the revenue model which will be undergoing for the next 2 years. They also will be working on different strategies like Eye Care Malt wherein a comic book will address the issue of eye strain and fatigue for the 9-15 years age group with the main agenda being to attain profits.
Goals and future expansion plans of MBDH Wellness
The goal is to move to Indore for the basic operational stage. Additionally, they are in touch with Government officials for the promotion of R&D products so that they get more visibility in the future so that people know their existence and that they deliver the products in the best possible way.
Piece of learning
Persistence is key and that is what makes the difference between the successful and the unsuccessful. Stay positive during the lows.
(Edited by Elvis Almeida)