Obeetee Carpets, one of India’s most respected names in handcrafted rugs, has appointed The Purple Boat (TPB) as its national communications partner. TPB will lead Obeetee’s public relations and outreach efforts, shaping and amplifying its brand narrative across platforms. Founded in 1920, Obeetee is a design house renowned for its century-long legacy of artisanal excellence, sustainable practices, and pioneering role in redefining Indian design for global audiences. The mandate will be spearheaded by Richa Gupta, Founder of The Purple Boat and a communications professional with over two decades of experience in design and lifestyle. Richa has shaped the narratives of leading homegrown brands including Sarita Handa, The House of Things, Sage Living, Orange Tree, and Design Ni Dukaan, along with several of the country’s noted architects and designers. “The Purple Boat is built on the ethos of celebrating homegrown voices through stories that connect creativity with culture and community,” says Richa Gupta. “As Obeetee expands its voice across India and globally, we are excited to highlight the brand’s extraordinary journey, community of artisans, and innovative approach to design.” This collaboration brings together Obeetee’s legacy of craftsmanship with The Purple Boat’s new-age cultural storytelling, further strengthening Obeetee’s position as a leader in India’s evolving design and lifestyle space.