Chennai, December 9, 2025 SalarySe, India's leading salary-powered financial wellbeing platform, today announced its partnership with City Union Bank to launch the Level Up Credit Card, the country's first credit card built exclusively for salaried individuals and powered by Rupay Credit Card on UPI technology. Aligned with the Reserve Bank of India's vision to promote a cashless economy, the card is engineered to reward real-life spending patterns of working professionals through everyday UPI payments, online transactions, essential monthly bills, and in-store purchases.

Product Innovation and Market Differentiation

The Level Up Credit Card introduces India's first "Salary Day Bonus" feature, offering up to 37.5% rewards on salary disbursement days, enabling salaried employees to maximize returns on essential expenses coinciding with payroll cycles. Unlike legacy credit cards that concentrate rewards on select use cases, this offering integrates credit seamlessly into the UPI ecosystem while maintaining disciplined credit access through employer-linked payroll verification. Customers can avail this credit card and many other curated products through SalarySe app.

The collaboration leverages SalarySe's salary-powered financial infrastructure with City Union Bank's established trust and regulatory framework. Users gain direct access to revolving credit lines within everyday UPI transactions, eliminating the need for standalone loan applications while ensuring responsible credit deployment through systematic salary linkage.

Strategic Alignment with Digital Payments Infrastructure

The partnership strengthens India's digital payments ecosystem by extending Credit Card on UPI capabilities to the working professional segment. Through RuPay integration and NPCI's Credit on UPI framework, the card enables transparent, secure credit access while supporting the nation's transition toward a cashless economy.

Mohit Gorisariya, Co-founder of SalarySe, said, "SalarySe exists to unlock financial empowerment for India’s salaried workforce and elevate their life. The Level Up Credit Card brings fairness to credit by giving salaried individuals the benefits they truly deserve. With Credit Card on UPI, rewards designed around real life, luxury benefits like lounge access & lower forex markup and predictable financial flexibility, this product simplifies money for millions of working professionals and elevate their lifestyle. We are proud to partner with City Union Bank in enabling responsible and digital-first credit adoption across India."

Vijay Anandh R, Executive Director, City Union Bank, said, "With Credit Card on UPI, we are enabling a modern, secure, and customer-centric model of credit access. Salaried individuals form the backbone of India's consumption economy, and this collaboration with Salary Se aligns perfectly with our commitment to expand digital inclusion while encouraging disciplined credit usage. We are delighted to power this first-of-its-kind offering and plan to curate further products with Salary Se"