New Delhi, 09 February: Sova, India’s precision health-tech startup focused on gut and metabolic wellness, has launched its Daily Prebiotic Fiber - a gentle, psylliumfree fiber supplement designed to support long-term digestive regularity, IBS comfort, and metabolic balance, without bloating or heaviness.

Despite growing awareness around gut health, India continues to face a significant fiber gap, with most adults consuming far below recommended intake levels. While psyllium husk is commonly used as a short-term solution for constipation, its gel-forming nature often leads to bloating and poor adherence, making it unsuitable for consistent, long-term use.

Sova’s Prebiotic Fiber positions fiber as a daily foundation for gut and metabolic health, rather than a short-term fix. Its 7-source plant-based, prebiotic-rich blend supports gentle bowel regularity and IBS comfort without digestive distress, while also helping reduce post-meal glucose spikes and promote satiety - key to sustained metabolic and weight management.

Commenting on the launch, Max Kushnir, Co-founder and Chief Scientific Officer, Sova, said, “Fiber is not a short-term fix for constipation, it’s one of the most important long-term levers for gut and metabolic health. When taken consistently over time, the right kind of fiber supports microbiome balance, blood sugar stability, and digestive resilience. We designed this Prebiotic Fiber supplement to be gentle enough for everyday, long-term use, especially for people with sensitive digestion or IBS.”

Tanveer Singh, Co-founder, Sova, added, “Most fiber products work in theory but fail in real life because people can’t stay on them long enough. Longevity in gut health comes from consistency, not intensity. We built this product to be something people can actually use every day for years, supporting regularity, sugar control, and metabolic health without discomfort.”

Designed for seamless integration into everyday routines, Sova’s Daily Prebiotic Fiber can be mixed into water, smoothies, or meals. Available in a refreshing blueberry flavour, it is vegan, gluten-free, preservative-free, and contains no added sugar, making it suitable for men, women, and children aged 5+ (as per age-appropriate fiber guidelines).