Hyderabad, 19th  January 2026 – Streax, one of India’s leading hair colour and care brands from Hygienic Research Institute (HRI), proudly announces the appointment of Jasprit Bumrah, India’s premier fast bowler, as the product ambassador for its disruptive innovation Streax Shampoo Hair Colour. The partnership is being unveiled through a dynamic new campaign, “Main Fast, Streax Super-Fast,” celebrating confidence, speed, and effortless style.

Streax Shampoo Hair Colour, at just Rs 10, brings innovation and convenience to South India—the biggest market for shampoo hair colour. Enriched with almond oil and noni extracts, and free of ammonia and sulfates, it offers a gentle, conditioning experience that leaves hair smooth and healthy-looking. This Rs 10 pack aims to make shampoo hair colour accessible to a wider audience, enabling an upgrade to this innovative format while driving category penetration.

Priyancka Puri, Sr VP Marketing, Hygienic Research Institute, shared her excitement about the association, “Jasprit Bumrah is the perfect fit for Streax – he embodies precision, performance, and passion, the same qualities that define our brand. Our campaign ‘Main Fast, Streax Super-Fast’ reflects what we truly believe in: innovation that’s quick, reliable, and effective for today’s fast-paced consumer. South India is a very strategic market for us, and with Streax Shampoo Hair Colour priced at just Rs 10, we want to make this innovative, shampoo-format hair colour even more accessible to households across the region.”

Jasprit Bumrah – known for his speed, control, and consistency – mirrors Streax Shampoo Hair Colour’s core promise: speed & quality performance. His disciplined persona and mass appeal make him the ideal voice for a product built on quick, effective, high-quality results. The new TVC, led by the campaign thought “Main Fast, Streax Superfast,” brings this philosophy to life through a sharp, performance-led story. With him, the narrative moves beyond just convenience to smart grooming superiority – a new benchmark for modern, effortless style.

Speaking on the collaboration, India’s game-changer and match-winning player Jasprit Bumrah who is represented by RISE Worldwide said, “Consistency defines everything I do — whether it’s my game or the way I present myself. Partnering with Streax felt natural because their Shampoo Hair Colour stands for exactly what I value: speed, confidence, and results you can trust. Main fast, Streax super-fast is definitely a vibe and sentiment that I connect with”

The “Main Fast, Streax Super Fast” campaign rolled out across television, digital, and social media platforms, showcasing Bumrah in a bold, confident, and contemporary avatar that mirrors Streax’s vision combining speed, style, and self-assurance.