Bollywood actor Suniel Shetty-backed wellness options agency Vieroots appears to raise upto $10 million for a Series A spherical for the growth of its core companies.

 In 2019, Bengaluru-based healk Vieroots, had received Suniel Shetty as an early stage investor in 2020.

The firm makes use of a sophisticated expertise referred to as EPLIMO and is into private client genomics and epigenetic management.

“Vieroots is perhaps the first personalised epigenetic lifestyle modification company, probably in the world. What we are doing is converging the genomic data and metabolic data to develop the Epigenetic Lifestyle Modifications recommendations best suited to people. This is done with the help of high end Artificial Intelligence, and this is the highest level of personalized health available right now,” the corporate chairman Sajeev Nair mentioned.

“The fund will be used to expand the user base as well as launching experience centers in the metro cities. We also plan global expansion in the meanwhile,” he mentioned.

In the second 12 months of operations itself the corporate has damaged even with a income of about Rs.15 crore “We aim to at least double if not triple this in the next 18-24 months,” Nair mentioned

Vieroots has launched next-generation wellness with EPLIMO, a pioneering new-age healthcare answer primarily based on geno-metabolic evaluation.

EPLIMO assesses the chance of growing way of life illnesses reminiscent of diabetes, weight problems, excessive BP, cardiovascular illnesses, most cancers and so on. and design way of life modifications spanning weight loss program, dietary supplements and workouts to maintain well being at its optimum degree. In addition to the proprietory program EPLIMO, Vieroots additionally has launched 19 dietary dietary supplements in Indian market.

Products embody dietary dietary supplements like Magnesium, Zinc and likewise few distinctive ayurvedic formulations.

“I am an ardent believer of preventive wellness, as wellness is far cheaper than illness. I found the concept of bio-hacking and anti-aging introduced by Vieroots quite exciting. Through a personalized lifestyle modification programme, Vieroots offers holistic wellness involving purification of the body and restoration of nutrients,” mentioned Suniel Shetty.

Vieroots is backed by a knowledge-driven and tech-led wellness mannequin. Thanks to the rising consciousness on wellness, we’re immense development for Vieroots, going ahead,” he added.

The world marketplace for genomics is estimated to be price about $17 billion, Deloitte mentioned in a current notice.

“Based on our analysis of market data, we expect to see 14 percent annual growth over the next several years. The field of genomics is a significant disruptive force that could redefine health care, and we are only beginning to tap its potential. Clinicians are empowered by new diagnostic and treatment paradigms. Genomics and AI are driving more predictive, preventive, personalised and participatory medicine,” Deloitte mentioned.

This shift has been driven by technological and scientific advancements including digital therapeutics, epigenetics and AI.