Mumbai, May 5, 2025 – Millennials and Gen Z are at the forefront of India's growing trend of international travel. Industry reports highlight that travel has become a top spending priority for the Indian youth. Tapping into this emerging segment, Thomas Cook (India) Ltd., the country’s leading omnichannel forex services company, has announced the appointment of popular Bollywood actor Kartik Aaryan as the brand ambassador for its forex business.

Kartik Aaryan is known for his charismatic personality and strong connect with the youth of India. With a massive fan following and an inspiring image—especially among millennials and Gen Z—he serves as a powerful face for brands. Representing the mindset and style of modern Indian travelers, Kartik is a perfect match for a dynamic and innovative forex brand like Thomas Cook India.

The partnership kicks off with the promotion of Thomas Cook’s newly launched Borderless Travel Card. This multi-currency prepaid card is designed to offer international travelers a secure, seamless, and convenient travel experience.

Campaign Film:
Delivering a message of simplicity in travel, the campaign will highlight how the Borderless Travel Card enhances the ease and joy of international journeys.