Mumbai, 20th February 2026: Vinod Intelligent Cookware hosted “Cook with the Pro: SAS PRO Powered by Hexashield™” on 18 February 2026 at EVE, Worli, bringing together 70 creators—including influencers, chefs, nutritionists, and lifestyle experts—for a curated experiential showcase of its premium SAS PRO range. Designed to strengthen brand visibility and accelerate digital amplification, the two-hour influencer-led engagement marked the brand’s first experiential creator format focused on immersive product storytelling and high-impact social reach.

Conceptualised as a content-first amplification initiative, the evening combined product education, live performance, and hands-on interaction. The structured agenda included welcome networking, a formal introduction to SAS PRO Powered by Hexashield™, a live cooking demonstration, product showcase zones, an interactive cooking challenge, engagement-led activities, food tasting sessions, and a meet-and-greet. The highlight of the evening was a dynamic culinary session led by Chef Nehal Karkera, Vinod Cookware’s official chef partner and Digital Ambassador for a one-year association. He demonstrated key products from the SAS PRO range—including the frypan, kadai, tawa, and sauté pan—spotlighting the peaks-and-valleys Hexashield™ design engineered for even cooking, the durable non-stick coating, and the ability to cook with less oil.

To enhance product education, the event featured a 3D structural model explaining the Hexashield™ technology and a steel spatula test station that allowed guests to test coating durability firsthand. Premium product displays, immersive live cooking stations, and curated food photography moments encouraged authentic content creation. The event recorded an estimated 30.5 million views, generated 50,000+ interactions across social platforms, and added 2,200+ new followers to the brand—demonstrating strong audience resonance and measurable digital impact. Notable attendees included Natasha Gandhi, Omkar Pawar, Prachi Agarkar, Ganesh Shedge, Praneet, Sanket Lokhande, Sophie, and Pooja Bohra, among others. 

Speaking on the initiative, Sunil Agarwal, Managing Director, Vinod Cookware India Pvt Ltd, said, "SAS PRO Powered by Hexashield™ represents our continued focus on innovation, performance, and premium design within the evolving cookware category. This experiential format allowed us to demonstrate product superiority in a credible, engaging manner while leveraging the power of digital advocacy. The scale of engagement and the response from creators reaffirm our strategy of combining product innovation with immersive brand storytelling. Vinod Intelligent Cookware extends its gratitude to Revamp Studios and Network Agency for their partnership in executing the event successfully."

Commenting on the event, Chef Nehal Karkera, Digital Ambassador for Vinod Cookware, said, “It wasn’t just about showcasing cookware; it was about celebrating a community that loves food. Demonstrating the Vinod SAS Pro series powered by HexaShield™ was truly exciting because it represents durability, innovation, and trust. When cookware performs, creativity flows.”

The venue, EVE, Worli, was selected for its contemporary aesthetic and strong appeal among influencers and trendsetters, aligning seamlessly with the premium positioning of the SAS PRO range. Its immersive setup—with elegant displays, interactive zones, and thoughtfully designed live stations enhanced engagement, encouraged exploration, and elevated the overall product experience.

Encouraged by the response to its first influencer-led experiential initiative, Vinod Intelligent Cookware plans to expand this format to other key cities across India to deepen engagement with consumers and creators. The brand continues to strengthen its marketing footprint, having recently partnered as a co-powered sponsor of the popular television show Laughter Chef and onboarded Chef Nehal Karkera as its Digital Ambassador to reinforce consistent product storytelling across platforms. Further expanding its innovation pipeline, the company is set to introduce Ceravit, a vibrant new non-stick cookware range tailored for contemporary kitchens, scheduled to launch in March.