Bollywood Actor Kajal Aggarwal invests in D2c Startup TAC 

The Ayurveda Co (TAC), an  Ayurvedic and Personal care brand, has received seed funding from actress Kajal Aggarwal in a round expected to raise $15 million. 

Earlier, the beauty care startup had raised $3 million in an investment round led by Wipro Consumer Care Ventures and high-net-worth individuals (HNIs), including Rahul Gupta and Harsh Gupta.  

The Ayurveda Company was founded in 2021 by Param Bhargava and Shreeddha Singh. The company has achieved a 500 per cent growth in its top-line revenue from March to October 2022. Co-founder of TAC, Bhargava, said, "We are delighted to have Kajal and her husband Gautam Kitchlu with TAC. The funds raised will be deployed for deeper digital and retail penetration." 

Singh says the 'Singham' actor is an "avid propagator of a natural and holistic lifestyle. "So, it only made sense to have more extensive synergies in the future in addition to having her on board for the range curated for the young ones,". 

Kajal states that she has always sought the safest and purest natural things for her baby, right from his clothes to his everyday care products. "That's when I learned about TAC's Dashapushpadi range and tried it on myself before using it on him. I believe that Ayurveda holds power to transform this world, making it a better, kinder place, which is why I joined TAC's mission to heal the world with Ayurveda,". 

(Edited by Rajeev Pillai)