Hyderabad, 25 September 2025: CARE Hospitals, one of India’s leading healthcare providers, has launched a heart-touching awareness film ahead of World Heart Day on 29 September. Titled “Dil toh baccha hai… har din nayi kahaani likhta hai,” the film reimagines heart health through the playful eyes of “Hridaya,” a witty, childlike embodiment of the human heart.

 

The film follows Tara, a young professional navigating the relentless grind of deadlines, solitude, and stress. Her world shifts when she encounters “Hridaya,” a mischievous yet wise figure who embodies her own heart. Hridaya playfully interrupts her rushed routines, mocks her unhealthy choices, and reminds her that toughness without self-care is incomplete.

 

What begins as irritation soon turns into rediscovery. With Hridaya’s nudges, Tara learns to slow down, savor the occasional ice cream, reconnect with her creative side, and embrace balance. The film closes with a steady heartbeat, symbolising resilience and care reinforcing CARE Hospitals’ message for World Heart Day:

The awareness film premieres on CARE Hospitals’ official YouTube channel and social media handles: https://www.youtube.com/watch?v=LybnJZSlGkE

 

Speaking on the initiative, Shalabh Dang, Chief Sales & Marketing Officer, CARE Group of Hospitals, said, “At CARE Hospitals, we believe the heart is more than just an organ, it’s an emotional compass that thrives when nurtured. This film reflects the struggles of today’s professionals and reminds us that listening to our hearts is the first step towards healthier, happier lives.”

 

The World Heart Day initiative goes beyond the film with a multi-touchpoint rollout, including radio campaigns across leading stations, corporate awareness drives in Hyderabad, walkathons across all CARE Hospitals units. Anchored by the global theme “Don’t Skip the Beat,” these initiatives aim to spark awareness and inspire people to actively care for their hearts.

 

The campaign highlights CARE Hospitals’ commitment to heart health and well-being, encouraging people to see their hearts not just as biological engines, but as companions that need love, laughter, and care.