senOcare and holistic care for the elderly

India hosts the second-highest elderly population after China. With over 138 million elderly people in India in 2021, it is important to cater to their needs holistically. Learn how senOcare is doing that.

India hosts the second-highest elderly population after China. With over 138 million elderly people in India in 2021. It is important to pay attention to this growing subset of our population. There are 67 elderly men and 71 elderly women in India at the time. It is estimated that the number has risen by 32.7% between the years 2011-21. While at the same time the general population has rised only by 12.4%

During the outbreak of Covid in 2020,  Punita Khatter realised that many elderly are living without the basic amenities along with emotional needs of love and care. To fill this void, she decided to quit her travel and events venture MICE & More Services and started a 24-hour personalised elder care service platform called senOcare. 

For this venture, Sarthak Khanna and IIM Banglore graduate Sanjana Kohli joined hands with Khatter. The venture has a subscription model where customers can either choose short-term commitment or long-term engagement. They have over 65 services for the elderly population.

The services are classified under 6 major brackets that include - health and fitness, forms and filings, home and maintenance, travel and tours, technology and troubleshooting and lastly, memories and milestones. Their goal id to provide services and solutions with uncompromised professionalism, compassion and accountability.

Since their inception, they have provided holistic care for elderly patients and have emerged as market leaders. They have collaborated with Urban Company, Medanta Hospital, 01 MG, 98.4 Pharmacy, SRL Pathlabs, Mahajan and more. They are currently present in Delhi, Gurugram and Noida. They have realised that they alone cannot provide services to the entire elder population of India.

senOcare was nominated for the National President Eldercare Council by the Women's Indian Chamber of Commerce & Industry. They have also opened the senOcare Pehal India Foundation with the aim to train the helping hands to provide the highest standards of eldercare. This accomplishment of the venture is possible due to them letting the old age become the second phase of childhood in one’s life. Will senOcare help elders live their fullest and healthiest lives in their second innings? 

Tags : #senOcare #PunitaKhatter #SarthakKhanna #SanjanaPunita #elderlypopulation #eldercare #holisticcare #MediSpeak #smitakumar #medicircle

About the Author


Priyal Shah

Priyal Shah is a graduate of Media from Mithibai College, Mumbai. She is a writer, researcher and avid reader.

Related Stories

Loading Please wait...

-Advertisements-




Trending Now

Exploring the Link Between Covid-19 Vaccination and Sudden Cardiac Arrests: ICMR StudyNovember 22, 2023
Powering the Future: China's Biodegradable Wireless System for Bioelectronic InnovationNovember 22, 2023
IMS BHU Pioneers Advanced Cardiac Care: Unveiling Cutting-Edge Technologies for Precise DiagnosisNovember 18, 2023
Inito's $6 Million Boost: Transforming Women's Health with AI-Backed Fertility MonitoringNovember 18, 2023
Madras High Court Advocates for Equality: PG Medical Students to Receive Incentive Marks for COVID-19 DutyNovember 18, 2023
Next-Gen Healthcare: CarePods and AI Redefine the Patient ExperienceNovember 17, 2023
Air Quality Crisis: Alarming Rise in Premature Births Linked to Air Quality in Begusarai, BiharNovember 17, 2023
Limerick Contest-2023: A Celebration of Wit and PoetryNovember 17, 2023
IIIT-Hyderabad among top 100 institutions for 5G Use Case LabNovember 17, 2023
Powerful, motivating and inspiring talks marked TEDx Hyderabad Women 2023 which was held with the theme "Two Steps ForwardNovember 17, 2023
Speaking the Diagnosis: How AI in Voice Analysis Is Revolutionizing Diabetes DetectionNovember 17, 2023
FDA Approves Zepbound: A New Medication for Weight Loss by Eli LillyNovember 17, 2023
CoverSelf Raises $8.2 Million in Seed Funding to Revolutionize Healthcare Claims with Innovative Fintech PlatformNovember 16, 2023
From Miracle to Medic: The Extraordinary Journey of India's First Paediatric Liver Transplant RecipientNovember 16, 2023
Combatting Chikungunya: Valneva's Chikungunya Vaccine Cleared by USFDA, Eyes India LaunchNovember 16, 2023
Global Corporate Summit 2023 with the theme Unlocking Opportunities in a Dynamic World heldNovember 16, 2023
2nd IHub-Data Mobility Summit heldNovember 16, 2023
Revolutionary AI-powered technology detects multiple abdominal pathologies simultaneouslyNovember 16, 2023
1 Out of 3 Stroke Patients Suffer Long-Term Health Complications, Says NeurologistNovember 16, 2023
Amrita Hospital, Kochi, Launches App for People with Swallowing DifficultiesNovember 15, 2023