Harnessing the Power of Yoga: I&B Ministry's Campaign for International Day of Yoga 2024

▴ International Day of Yoga 2024
Through concerted efforts and collective participation, the International Day of Yoga 2024 promises to inspire millions to embark on a transformative journey towards holistic well-being and inner harmony.

As the world gears up to celebrate the International Day of Yoga 2024, the Ministry of Information and Broadcasting is taking proactive steps to promote the Common Yoga Protocol and raise awareness about the myriad benefits of practising Yoga. Led by Information and Broadcasting Secretary Sanjay Jaju and Ayush Secretary Vaidya Rajesh Kotecha, the ministry is spearheading various program activities to foster a culture of Yoga across the nation.

The focal point of this year's initiatives is to leverage various media platforms to disseminate information and encourage participation in Yoga-related activities. Through its flagship channels Doordarshan and Akashvani Network, Public Service Broadcaster Prasar Bharati will play a pivotal role in broadcasting and telecasting programs dedicated to Yoga awareness.

Doordarshan will feature a lineup of informative programs and interviews with Yoga experts, offering viewers valuable insights into the practice and its benefits. Additionally, special LIVE morning shows will be telecasted, providing a holistic approach to start the day with Yoga.

Meanwhile, Akashvani will collaborate with the Morarji Desai National Institute of Yoga to broadcast programs aimed at promoting Yoga as a way of life and advocating for overall wellness. These radio programs will reach audiences far and wide, underscoring the accessibility and inclusivity of Yoga.

To amplify the reach of Yoga awareness initiatives, the Ministry of AYUSH has crafted a Yoga Geet, a melodious anthem celebrating the essence of Yoga. This uplifting composition will be shared across various media platforms, engaging audiences and instilling a sense of harmony and well-being.

Continuing its commitment to recognize and appreciate the pivotal role of media in spreading the message of Yoga, the Information and Broadcasting Ministry will uphold the Antarashtriya Yoga Diwas Media Samman. This prestigious award, instituted last year, honors the contributions of media houses and companies in print, TV, and radio domains in propagating the ethos of Yoga.

Beyond the realm of media, the essence of Yoga will permeate grassroots levels through the Har Aangan Yoga initiative. Yoga sessions will be organized at Panchayats, Anganwadi centers, and schools, spanning approximately two lakh locations nationwide. This grassroots approach aims to democratize access to Yoga, ensuring that individuals from all walks of life can reap its benefits.

Reflecting on the success of the International Day of Yoga 2023, which witnessed a staggering participation of over 23 crore individuals, the ministry is optimistic about surpassing previous milestones and fostering a deeper connection with Yoga among the masses.

As the world navigates through unprecedented challenges, the timeless wisdom of Yoga emerges as a ray of hope and resilience. Through concerted efforts and collective participation, the International Day of Yoga 2024 promises to inspire millions to embark on a transformative journey towards holistic well-being and inner harmony

Tags : #internationaldayofyoga #yogaday #yogainspiration #YogaTransformation #yogaforbeginners #YogaPractice #yogachallenge #yogaasana #YogaMotivation #YogaMeditation #medicircle

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Sunny Parayan

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